Evaluation

We have now finished all of our filming and editing of the music video, CD cover and poster. When planning our music video we had certain things planned which hadn't worked out. For exmaple, our biggest problem was that Claudia was not avaiable as much as we needed. As a result of this we had to use another girl, Katie to do the majorty of the filming. this worked out in the end and we found the link that she was Kate Nash's grandmother from the 50s and that Kate Nash looked up to her and tells the story. This also made the video different from others, challenging the conventions of music videos by having another person singing the song, instead of the artist.
Another problem we faced was with the CSI scene where she is watching tv. In the lyrics it says that she is watching it on a saturday night. we didnt film on the saturday night so the lighting wouldn't have worked. to overcome this problem we closed the curtains and dimmed the lighting. this worked successfully and it looked as though it could have been night time.
When it came to making our CD covers and posters we used photoshop, as it is a professional programme and allowed use to be creative and make them how we wanted them to be. I already knew how to use the programme from using it in photography which helped when it came to editing. The other girls learn't to use the programme as we edited. Photoshop also allowed us to use different layers so that we could change our minds as to how we wanted it to be and try different things. I was happy with the overall outcome of the CD cover and poster and they both linked well together and to Kate Nash.
For the editing of the film, we used Adobe premier pro. We had learnt to use this for our coursework in our previous year but learn't knew skills in this coursework. In our music video this year, there were alot more shots to edit together. we found it difficult to make sur ethat the video ran fluidly throughout. Since the singing was also seperate, we had to make sure that it all matched. in order of the singing to match the song, during filming we played the song in the background and Katie sang along so it didnt look like she was miming. when editing, we had to be precise with matching the shot with the song so that she was singing the correct parts at the right time. Once it was edited we then put the parts from the 50s into monochrome to link to the 50s.
Overall i was happy with our final outcome of our video, poster and CD cover, however, if we could work on it more i would like to add more shots in of Claudia and make the video flow more well so there are no jumps between shots.